# Aftab > Creative developer crafting immersive digital experiences that push the limits of the web. ## Work - [Foundly. UAE Lost & Found](https://affiafridi.com/work/foundly-uae-lost-found): A community-powered lost & found platform built to make reporting, matching and recovering lost items across the UAE faster and safer. - [WAutomation Platform](https://affiafridi.com/work/wautomation-platform): A full-stack WhatsApp business automation platform built to centralize customer conversations, campaigns, automated workflows and lead management in one system. It can connect with existing websites, e-commerce stores, CRMs and other business systems through APIs and webhooks, making it suitable for industries such as e-commerce, real estate, healthcare, services and more. The platform currently supports integrations including Meta WhatsApp Business API, WooCommerce, OpenAI, Google Sheets and a Python automation bot, while the integration layer is designed to be extended with additional platforms and custom workflows based on business requirements. - [Burpy](https://affiafridi.com/work/burpy): A custom multilingual WordPress website for Burpy, an Italian focaccia concept in Madrid, built with JetEngine, dynamic listings, custom fields and advanced filters. The website uses a flexible content structure for managing menu items, categories and restaurant content across multiple languages while keeping the frontend fast, responsive and easy to navigate. - [Matilda Flower](https://affiafridi.com/work/matilda-flower): A custom WooCommerce flower store developed from scratch using WordPress and Bricks Builder. I built dynamic product listings, advanced filters, AJAX product search, mega navigation and reusable e-commerce components, along with custom code for business-specific functionality. The result is a responsive and scalable online store designed to make a large flower catalogue easy to browse, search and manage. - [Alpen Heir](https://affiafridi.com/work/alpen-heir): A premium booking-focused website for an Austrian airport transfer and chauffeur service, built to showcase its luxury fleet, services and Alpine destinations while making it easy for travelers to discover routes and book their journey. - [Royal Phoenix Clinic](https://affiafridi.com/work/royal-phoenix-clinic): A custom healthcare website developed from scratch for Royal Phoenix Clinic using WordPress, Elementor Pro and the lightweight Hello theme. I built a dynamic content architecture with JetEngine for doctors, medical specialities, offers and related content, along with reusable listings, filters and custom appointment forms using JetFormBuilder. The result is a scalable healthcare platform where large amounts of medical content can be managed centrally while remaining structured, responsive and easy for patients to navigate. ## Services - [Web Apps Development](https://affiafridi.com/services/web-apps-development): I design and develop complete web applications using modern frontend, backend and database technologies. From responsive React and Next.js interfaces to secure authentication, dashboards, APIs, PostgreSQL databases and realtime functionality, I build scalable web solutions that solve real business problems and are structured for long-term growth. - [AI & Business Automation](https://affiafridi.com/services/ai-business-automation): I build AI-powered automation systems that help businesses reduce repetitive work, improve response times and connect everyday operations. Using OpenAI, n8n, Python and Make.com, APIs, webhooks and custom application logic, I automate workflows such as lead processing, customer communication, classification, data handling, follow-ups and internal business processes. - [WhatsApp Automation](https://affiafridi.com/services/whatsapp-automation): I develop custom WhatsApp automation systems using Meta WhatsApp Cloud API, webhooks and backend integrations. I connect WhatsApp with websites, WooCommerce, CRM-style dashboards and internal systems to automate customer conversations, enquiries, order updates, notifications, campaigns, lead handling and follow-up workflows. - [CMS Development](https://affiafridi.com/services/cms-e-commerce-development): I build and customise professional websites and online stores using WordPress, WooCommerce, Shopify and Webflow. From dynamic CMS websites and custom templates to product systems, checkout functionality, payment integrations and order workflows, I create flexible platforms that are easy to manage and designed around real business requirements. - [API & System Integrations](https://affiafridi.com/services/api-system-integrations): I connect websites, web applications and third-party platforms using REST APIs, webhooks and custom backend logic. I build integrations that allow different systems to securely exchange information, trigger automated actions and work together, including Meta, WhatsApp, WooCommerce, payment services, OpenAI and other external platforms. - [Performance & DevOps](https://affiafridi.com/services/performance-devops): I optimise, configure and deploy websites and web applications for reliable production use. My work covers Core Web Vitals, caching, Cloudflare, server configuration, Nginx, PM2, Docker, Ubuntu, VPS environments, SSL, DNS and application deployment, with a focus on faster loading, stability and maintainable infrastructure. - [SEO & Google Ads](https://affiafridi.com/services/seo-google-ads): I help businesses improve their online visibility through technical SEO, on-page optimisation, keyword research and Google Ads campaigns. I work on website structure, content optimisation, landing pages, search performance and conversion-focused campaigns to help businesses attract relevant traffic and generate more enquiries or sales through Google. ## Blog - [Where AI Automation Actually Makes Sense for Businesses](https://affiafridi.com/blog/where-ai-automation-makes-sense-for-business): AI becomes useful when it improves a real workflow. Here is how I think about combining AI, automation and existing business systems. - [How I Structure Full-Stack Web Apps That Can Grow](https://affiafridi.com/blog/how-i-structure-full-stack-web-apps): My practical approach to structuring full-stack applications so they remain understandable, secure and easier to extend as they grow. - [How I Built a WhatsApp Business Automation Platform](https://affiafridi.com/blog/how-i-built-whatsapp-business-automation-platform): A behind-the-scenes look at how I built WAutomation, connecting WhatsApp, campaigns, AI, e-commerce and business workflows into one platform.